{"id":19854,"date":"2024-10-04T09:07:49","date_gmt":"2024-10-04T09:07:49","guid":{"rendered":"https:\/\/webdesignrace.com\/photography_blog\/2024\/10\/04\/lighting-company-hobolite-rebrands-as-harlowe\/"},"modified":"2024-10-04T09:07:50","modified_gmt":"2024-10-04T09:07:50","slug":"lighting-fixtures-corporate-hobolite-rebrands-as-harlowe","status":"publish","type":"post","link":"https:\/\/webdesignrace.com\/photography_blog\/2024\/10\/04\/lighting-fixtures-corporate-hobolite-rebrands-as-harlowe\/","title":{"rendered":"Lighting fixtures Corporate Hobolite Rebrands as Harlowe"},"content":{"rendered":"
\"Lighting<\/div>

<\/p>\n

\n

\"Gold<\/p>\n

Hobolite is not more. The corporate that has been making a reputation for itself in LED images lights will henceforth come below a brand new title: Harlowe.<\/p>\n

The mum or dad corporate stays AEC Lighting fixtures Answers, however rebranding to Harlowe is supposed to mark \u201ca pivotal shift within the corporate\u2019s id and strategic path.\u201d <\/p>\n

\u201cThe title \u2018Harlowe\u2019 used to be selected as a tribute to the Golden Age of Cinema, a time when creativity and innovation flourished, shooting the undying artistry and the boundless doable that gentle brings to the inventive procedure,\u201d Harlowe explains. \u201cIt additionally displays the evolution of our emblem, impressed through the Greek phrase \u2018Har,\u2019 that means mountain, symbolizing our adventure of expansion, resilience, and exploration. This alteration embodies our pursuit of unlocking new inventive heights whilst staying true to our core values and dedication to remarkable lights answers.\u201d<\/p>\n

\"A<\/p>\n

\u201cAs we seemed towards the long run, it used to be transparent that Hobolite\u2019s id had to evolve to stay tempo with our increasing imaginative and prescient. The title \u2018Harlowe\u2019 used to be selected to constitute the wider aspirations we now have for the logo\u2014shifting past lights era to a focal point on countless creativity and inventive expression,\u201d the corporate\u2019s CEO, Helena Bian, says. <\/p>\n

Harlowe posted an FAQ explaining the alternate and what shoppers can be expecting in the event that they bought merchandise below the former branding. Briefly, not anything actually adjustments, as it’s going to proceed to honor warranties irrespective of what the brand says. Nor does it mark any shift in its design philosophy. Because the FAQ states, \u201cThe one alternate is the title.\u201d<\/p>\n

Compatibility with present merchandise additionally doesn\u2019t alternate, nor does customer support. In impact, the Hobolite title at the brand for the entire current merchandise is successfully inappropriate. The brand new brand is the same except for for \u201cHarlowe\u201d status in as an alternative. <\/p>\n

\"A<\/p>\n

As for shops promoting the ones merchandise, they nonetheless seem as \u201cHobolite\u201d, together with in seek effects, so it should take some time earlier than the alternate is mirrored around the marketplace. The corporate\u2019s web page has already shifted branding over, although merchandise nonetheless retain the unique title. <\/p>\n

It\u2019s additionally launching a brand new \u201cHarlowe Writer Circle\u201d ambassador program \u201cdesigned to carry in combination content material creators, photographers, and filmmakers who percentage a zeal for visible storytelling and construction original connections.\u201d An associates program may also roll out quickly. <\/p>\n

A slate of latest merchandise launching in October 2024, together with a brand new cell gentle known as Sol 5, would be the first emblazoned with the brand new title. <\/p>\n\n

Symbol credit:<\/strong> Harlowe <\/em><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Hobolite is not more. The corporate that has been making a reputation for itself in LED images lights will henceforth come below a brand new title: Harlowe. The mum or dad corporate stays AEC Lighting fixtures Answers, however rebranding to Harlowe is supposed to mark \u201ca pivotal shift within the corporate\u2019s id and strategic path.\u201d<\/p>\n","protected":false},"author":1,"featured_media":19856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/petapixel.com\/assets\/uploads\/2024\/10\/harlowe-logo-featured.jpg","fifu_image_alt":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-19854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"_links":{"self":[{"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/posts\/19854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/comments?post=19854"}],"version-history":[{"count":1,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/posts\/19854\/revisions"}],"predecessor-version":[{"id":19855,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/posts\/19854\/revisions\/19855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/media\/19856"}],"wp:attachment":[{"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/media?parent=19854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/categories?post=19854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webdesignrace.com\/photography_blog\/wp-json\/wp\/v2\/tags?post=19854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}