Eastern retail analyst BCN+R has revealed its annual BCN Awards, detailing the best-selling pictures manufacturers around the majority of Eastern electronics and digicam retail outlets. There are some sudden effects this 12 months, even if the main gamers have remained constant.
As Digicame-Data experiences, the BCN Awards come with 5 photography-related classes, every with the highest 3 manufacturers by means of general marketplace percentage.
Beginning with most probably essentially the most attention-grabbing class for photographers, interchangeable lens mirrorless cameras, Sony over again got here out on most sensible. Then again, its marketplace percentage did drop a good bit in comparison to 2025. Within the 2025 BCN Awards, Sony crowned the mirrorless digicam class with an outstanding 35.8% marketplace percentage. On this 12 months’s awards, Sony nonetheless gained, however its marketplace percentage dipped to a 29.9%, just about six proportion issues off its prior tempo.
The second one- and third-place finishers, Canon and Nikon, remained the similar this 12 months, however every corporate picked up a little of marketplace percentage. Canon went from 26% to 27.4%, whilst third-place Nikon higher from 14.5% to fifteen.1%. It’s unclear which corporations scooped up the remainder of Sony’s misplaced marketplace percentage, as BCN+R best lists the highest 3 finishers in every class. Panasonic, Fujifilm, and OM Machine are all secure bets, as all 3 launched thrilling new cameras in 2025.
As for the DSLR class, a fast-shrinking digicam phase that Canon automatically dominates, Canon over again reigned excellent, even if by means of a considerably smaller margin than in 2024. Canon’s first-place marketplace percentage lowered from 69.4 to 44.3% 12 months over 12 months, whilst Nikon and Ricoh Imaging each higher their stocks. Nikon completed moment once more however higher its percentage from 20.9 to 38%. Ricoh Imaging went from 9.7 to 17.7%. All 3 corporations have decreased their DSLR choices in recent times. Canon is all the way down to only a pair of fashions: the 5D IV and the Revolt T7, bought because the Kiss X90 in Japan.
Within the compact digicam phase, formally the virtual digicam with an built-in lens class, Kodak gained out once more. PetaPixel has in the past reported at the acclaim for Kodak-branded PixPro virtual cameras in Japan and in different places, and the Kodak PixPro FZ55 used to be even Map Digital camera’s best-selling virtual digicam of 2025.
Kodak’s 24% percentage is spectacular and adopted by means of Fujifilm (13.9%) and Kenko Tokina (13.3%). Whilst Kenko cameras are a unprecedented sight at American outlets, the corporate has maintained a robust Eastern presence.
With regards to virtual video cameras and motion cameras, DJI is a power to be reckoned with.
Within the video phase, the Chinese language imaging and era corporate, perfect recognized for its drones, secured a 64.7% marketplace percentage remaining 12 months, beating second-place Panasonic by means of 45.8 proportion issues. Sony completed in a far off 0.33 with an 11.1% percentage. DJI higher its marketplace percentage 12 months over 12 months to 48.1%, which is spectacular.
For motion cameras, DJI’s lead used to be now not moderately as dramatic, however the corporate nonetheless had a 40.1% marketplace percentage. Insta360 landed in moment position with a 37.9% marketplace percentage. Each DJI and Insta360 higher their marketplace stocks by means of slightly below 10 proportion issues in comparison to the 12 months sooner than. GoPro used to be the actual loser right here, losing from first position with 34.3% marketplace percentage to 18.9% in 2025. As PetaPixel wrote overdue remaining 12 months, China now owns the motion digicam marketplace that the U.S. as soon as ruled.
Symbol credit: Header photograph created the use of an asset authorized by way of Depositphotos.