Panasonic is taking a web page out of Apple and Adobe’s playbook with a robust push into training reinforce: it’s referred to as Lumix EDU. Introduced previous this week, the corporate has detailed to PetaPixel its specifically spectacular set of choices intended to reinforce beginners to the ingenious box and, in fact, get them the usage of Lumix cameras.
“We wish to empower scholars and educators with the similar equipment utilized by most sensible filmmakers and content material creators,” Neil Matsumoto, Trade Supervisor at Panasonic Lumix, says. “Whether or not you’re construction a brand new media program or generating your first brief movie, Lumix EDU is right here to reinforce your adventure.”
There are 5 major pillars to Panasonic’s reinforce: reductions on Lumix apparatus for college kids and educators, unfastened curriculum sources, get right of entry to to trade professionals, unique content material, and collaborative tasks with movie gala’s and training companions.
The reductions are most probably going to be probably the most eye-catching of those advantages. Scholars, academics, college, and directors who may give a legitimate .edu or .org electronic mail or college ID photograph are eligible for a fifteen% bargain when bought via Panasonic’s new EDU web page. At release, the cut price may also be implemented to a number of cameras, lenses, and equipment with extra to return:
- S9 frame
- S5II frame
- S5II frame and 20-60mm L-mount lens
- S5IIX frame
- S5IIX frame and 20-60mm L-mount lens
- 24-105mm F4.0 L-mount lens
- 28-200mm F4.0-7.1 L-mount lens
- 14-28mm F4.0-5.6 L-mount lens
- 50mm F1.8 L-mount lens
- ZS99 pocket-sized digital camera
- FZ80D + 20-1200mm lens
- G97 Micro 4 Thirds digital camera
- G9II frame
- 12-35mm F2.8 MFT lens
- 10-25mm F1.7 MFT lens
- 12-60 F2.8-4.0 MFT lens
- 35-100mm F2.8 MFT lens
- DMW-XLR2 microphone
Panasonic could also be offering unfastened curriculum sources together with one-year and four-year tracks that lend a hand faculties release movie and media methods. Panasonic says this is among the most respected facets of the EDU program, particularly for educators and faculty directors who wish to release a movie and media program however aren’t positive the best way to get started.
“With the explosion of video on social media and the internet (YouTube, TikTok, and so forth.), video manufacturing has turn out to be an actual profession trail for college kids—whether or not they cross into narrative filmmaking, TV, podcasting, company advertising, or particularly platforms like YouTube,” Panasonic tells PetaPixel. “To lend a hand faculties meet this call for, we’re providing a unfastened, easy-to-follow curriculum created through LUMIX Ambassador Andrew Roberts, who leads the award-winning Movie and TV program at Mater Dei Top College in Southern California.”
Panasonic says the curriculum contains entire lesson plans and instructing guides to assist within the get started of recent methods.
“There’s a 1-year observe very best for faculties simply getting began, and a 4-year observe for methods that wish to construct talents 12 months over 12 months. It covers the whole thing from elementary digital camera operation to enhancing, storytelling, and manufacturing workflows—and it’s versatile, so academics can adapt it to suit their time table, lecture room setup, and to be had equipment. Many faculties wish to release media methods to draw scholars and reinforce career-ready talents, however educators ceaselessly don’t know the place to start out. This curriculum is a brilliant position to begin.”
On a similar be aware, the Lumix EDU program additionally supplies get right of entry to to trade professionals like Lumix Ambassadors and creators who be offering workshops and mentoring alternatives. Long run, Panasonic plans to provide each in-person and digital workshops.
“Because of our community of LUMIX Ambassadors and Author crew, faculties can herald running filmmakers and photographers to proportion their enjoy. It will occur via on-campus workshops, on-line mentorship, or visitor talks. Those periods give scholars an opportunity to be told what it’s in reality love to paintings within the trade and listen to recommendation from individuals who do that on a daily basis,” Panasonic explains.
The Lumix EDU program could also be going to supply get right of entry to to content material that isn’t generally made to be had to the general public, corresponding to behind-the-scenes movies from genuine shoots, student-friendly tutorials, and spotlights on scholar paintings that may be shared on Lumix’s Instagram, TikTok, and YouTube channels.
In any case, the promise of collaborations with movie gala’s and academic companions is learned via Lumix’s partnership with the Slamdance Movie Pageant, which it says additionally has a robust training initiative.
“We’ve teamed up with Mater Dei Top College and, along side Slamdance, we’re construction a partnership with the Compton College District to lend a hand scholars create authentic tasks the usage of LUMIX cameras. Those partnerships will optimistically give scholars real-world reviews outdoor the school room, get comments from pros, and notice what it’s love to be a part of the movie and media trade. We not too long ago subsidized Mater Dei’s first movie competition and need to release our scholar movie competition sooner or later,” Panasonic says.
It is a important initiative and is going way past simply discounted apparatus, which even on its own is a brilliant perk. Panasonic is inviting scholars and educators to use for get right of entry to to program fabrics and sources throughout the Lumix EDU web page.
Symbol credit: Panasonic Lumix